Маркетинг

Андрей Фролов

21 июл 2017 21.07.2017

«Одноклассники» добавили аналитику групп в мобильные приложения соцсети Статьи редакции

Соцсеть «Одноклассники» добавила в свои мобильные приложения возможность просматривать статистику принадлежащих пользователю сообществ. Об этом vc.ru рассказали в компании.

Информация доступна в разделе «Статистика» на страницах групп в приложениях. Пользователи могут увидеть данные об охвате и вовлеченности группы, действиях участников группы, количеству обратной связи от пользователей (сколько пользователей поставили «класс», прокомментировали или поделились публикацией), приросту и оттоку подписчиков и другие метрики.

«Рассчитываем, что с новым инструментом группы в "Одноклассниках" смогут еще быстрее реагировать на запросы аудитории и тем самым повысить вовлеченность подписчиков», — сказал руководитель направления «Группы» компании Сергей Ставский.

Соцсеть «ВКонтакте», которая тоже входит в Mail.Ru Group, занялась созданием другого инструмента для групп. Она разрабатывает приложение для общения с подписчиками от имени сообществ в соцсети.

#новость #Маркетинг

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