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Маркетинг

Лера Михайлова

11 окт 2017 11.10.2017

Аэропорт Хельсинки на месяц приютил китайского актёра Райана Чжу в рамках рекламной кампании Статьи редакции

Кампания #LIFEINHEL стартовала 10 октября.

Райан Чжу (Ryan Zhu) будет жить в кабинке на территории аэропорта на протяжении месяца. В рамках кампании новости о его жизни будут публиковаться на YouTube, в Twitter и Instagram.

Рекламная кампания должна помочь аэропорту привлечь клиентов из Китая и Азии, считают в корпорации Finavia, которой принадлежит аэропорт.

В первых видео на YouTube-канале Чжу попытался изучить традиции Финляндии, подготовиться к местному климату, сидя в холодильнике, и упаковал вещи для поездки в аэропорт.

Над рекламной кампанией работают агентства TBWA\Helsinki и TBWA\Shanghai, креативное агентство Klok, китайский офис международного агентства по связям с общественностью Edelman, китайская компания Red Bridge Communications.

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Юрий Ковалёв

11.10.2017

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Milena Moor

11.10.2017

гении тегинга

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