11 июл 2018 11.07.2018

Как изменить описание сниппета в Яндексе

Описание сниппета формируется динамически по довольно сложному алгоритму.

Если вкратце — поисковые системы выбирают фрагмент из контента страницы, который их алгоритм посчитает наиболее информативным для данного запроса. Как правило, это окружающий текст рядом с первым вхождением запроса в контент страницы.

К этому есть дополнение. Если вхождения запроса нет на странице, то для описания берется содержимое тега description.

Итого, чтобы повлиять на описание сниппета необходимо:

Прописывать хороший текст в тег description — он будет выводиться в сниппете, если в контенте страницы нет вхождений запроса.
Прописать все важные запросы как можно выше в контенте страницы, чтобы алгоритм автоматом брал осмысленный текст из контента, а не случайный из частей шаблонов.

Ждите новые заметки в блоге или ищите на нашем сайте.

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Павел Гречко

4.07.2019

Спасибо за инструкцию, уже внедряем своим клиентам, все довольны.

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