Сергей Харитонов

12 апр 2020 12.04.2020

Подскажите такой KPI ?

Ребят подскажите. Я занимаюсь созданием сайтов, заработком на них различными способами и последующей продажей. Какой KPI описывает суммарный приход от сайта за все его время пока он у меня +сумма продажи? я сначала подумал это близко к LTV , но потом засомневался, возможно есть какой-то показатель чтобы не изобретать велосипед? Спасибо.

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Александр Львов

12.04.2020

LTV же

Доход, полученный за время владения + доход от продажи (это последний момент жизни сайта у вас на руках, который тоже можно засчитать в LTV).

А вообще без разницы как называть KPI, главное чтобы он был адекватным и на его основе можно было принимать решения.

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Максим Пряник

12.04.2020

По сути речь про ROI

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Сергей Харитонов

20.05.2020 Автор

наверное ROI будет если в пересчете на затраты (инвестиции)

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Максим Пряник

20.05.2020

Именно так, затраты на создание, контент, раскрутку - это инвестиции в проект

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