Семенов Андрей

14 сен 2020 14.09.2020

Книга (учебник) про бизнес доступным языком

Подскажите пожалуйста книгу или даже скорее учебник про бизнес в целом, чтобы там были все основные понятия и термины, например, что такое точка безубыточности, валовая и операционная прибыль, капитализация компании и прочее. Интересен формат типа как у Котлера про маркетинг или как про стартапы у Стива Бланка: доступным языком, с примерами реальных компаний.

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Александр Тютюнников

14.09.2020

Автор поста, привет! Просить книгу про бизнес , не верно . Поясню, любая книга это в первую очередь история выжившего. Да будут показаны действия и последствия, но это не приведёт к пониманию. Читайте книги о методах и подходах, формировании концепции. Как пример рей Далио «Принципы». И если интересно производство то «кайдзен история японских компаний».
Так вы сформируете собственные принципы и подходы и реализуете в своём деле. А просто копировать историю Алибаба или додо не верно. Хорошего дня.

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