Alex J.

17 мар 2019 17.03.2019

Как понять digital-индустрию от начинающего до эксперта в Brandformace Marketing?

Всем привет!

Меня зовут Алексей, и недавно я устроился в рекламное агентство, в отдел branformance marketing. Знаний и понимания digital-рынка у меня как на уровне pre-intermediate в англ.языке.
У меня стоит задача быстро "въехать" в индустрию и понять что к чему.
Работа сопряжена с продажами, поэтому важно на встречах с клиентами говорить на одном языке и предлагать действительно полезные решения.

Я уже читаю статьи, смотрю обучающие ролики на youtube, но это всё по крупицам и очень сумбурно. По практике знаю, что лучше изучать материал последовательно - начинать с базовых принципов и постепенно углубляться в сложные системы.

Если вам не трудно, посоветуйте в каком порядке и про что читать/изучать. Может, уже есть написанные статьи/сняты обучающие ролики на эту тему и т.д. + литература.

Думаю, эта тема может быть неким агрегатором знаний и будет полезна не только мне, но и аудитории vc.ru

Спасибо.

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