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4 мар 2020 4.03.2020

BMW показала новый двухмерный логотип без чёрного ободка Статьи редакции

Новый логотип появился на концепте электрокара i4.

BMW показала в материале об истории бренда новый логотип — он стал двухмерным и более чётким. Компания сохранила основные элементы и цвета — белый и синий.

Слева — старый логотип, справа — новый логотип BMW

Старший вице-президент BMW Йенс Тимер отметил, что автопроизводитель становится «брендом отношений», а «прозрачный» логотип должен символизировать открытость и ясность.

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Новый логотип BMW на концепте i4 BMW

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Константин Панфилов

4.03.2020

В соцсетях уже сменили https://twitter.com/bmwru

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Дмитрий Тенетович

4.03.2020

угу. и наложили фон )

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