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Андрей Фролов

28 янв 2019 28.01.2019

Сеть магазинов одежды Zara обновила логотип Статьи редакции

В интернете шутят, что компании ещё есть куда ужаться.

Ритейлер Zara представил новый логотип — в отличие от старого, в нём почти нет пространства между буквами.

Сравнение старого с новым логотипом

Предыдущий логотип использовался с 2011 года.

Сравнение старого логотипа (справа) с более ранним вариантом

Автором нового логотипа стало дизайн-агентство Baron & Baron, которое в том числе работает с Dior, Gucci, Louis Vuitton, Givenchy и другими.

Пользователи в Twitter заметили, что ещё через восемь лет можно попробовать сжать логотип ещё сильнее.

#zara #логотипы

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Sergey Mikhalev

29.01.2019

Герб Любалин 50 лет назад уже экспериментировал с кернингом. У него получалось сильно лучше.

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Андрей Иванов

29.01.2019

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