Альберт Хабибрахимов

6 апр 2018 6.04.2018

Цифры: сколько «Тинькофф банк» тратит на рекламу и маркетинг Статьи редакции

За год эти расходы выросли на 1,4 млрд рублей.

4,9 млрд

рублей вложила группа «Тинькофф» в рекламу и маркетинг в 2017 году

По сравнению с 2016 годом расходы на рекламу и маркетинг увеличились на 1,4 млрд рублей. Всего в 2017 году «Тинькофф банк» потратил на привлечение клиентов 9,4 млрд рублей против 6,5 млрд рублей в 2016 году. Помимо рекламы и маркетинга в эту статью входят расходы на персонал (3,9 млрд рублей), бюро кредитных историй (358 млн рублей), на телекоммуникации (244 млн рублей) и прочие расходы (52 млн рублей).

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Undisputed

6.04.2018

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