18 июн 2013 18.06.2013

Директор по маркетингу

Мое Дело - это интернет-бухгалтерия, предлагающая продукты для двух аудиторий - предприниматели (ближе к рынку b2c) и бухгалтеры (ближе к рынку b2b).

Обязанности:

Разработка и реализация стратегического маркетингового плана по продуктам

Повышение узнаваемости бренда, разработка и реализация программ развития положительного отношения к бренду

Построение эффективной системы маркетинговых коммуникаций по аудиториям предпринимателей и бухгалтеров

Лидогенерация для предпринимательского продукта

Управление командой отдела маркетинга (подбор недостающих кадров, мотивация, итд)

Требования:

Опыт работы с ИТ-продуктами или с аудиторией предпринимателей/бухгалтеров, с глубоким пониманием предлагаемого продукта

Понимание инструментов интернет-маркетинга, включая оптимизацию конверсий

Опыт управления командой из не менее 5 человек

Хороший вкус и здравый смысл

Условия:

Офис рядом с метро Новослободская

ЗП = фикс плюс бонусы

Контакты: [email protected]

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