Михаил Великий

17 ноя 2017 17.11.2017

Почему нейромаркетинг — самое большое заблуждение современности

Как работает нейромаркетинг, доказана ли его результативность и действительно ли рекомендации основаны на сомнительных постулатах.

«В аптечной сети «Ригла» уже провели эксперимент: оформили аптеку по заветам нейромаркетинга и даже получили прирост выручки в 14%... Но есть основания полагать, что он совпал по времени с глобальной акцией сети».

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