Маркетинг

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18 фев 2020 18.02.2020

IKEA предложила покупателям в Дубае скидки за потраченное на дорогу время Статьи редакции

Час дороги до магазина позволит получить скидку в $28.

Мебельный ритейлер IKEA в Дубае запустил акцию Buy With Your Time — покупатели могут получить скидку за время, потраченное на дорогу до магазина. Об этом сообщает Engadget со ссылкой на компанию.

Чтобы получить скидку, покупатели должны показать сотрудникам магазина свой маршрут и потраченное время в приложении Google Maps Timeline.

IKEA

Час дороги позволит получить скидку в 105 дирхамов ($28). Исходя из цен IKEA в Дубае, 49 минут пути позволит бесплатно получить кофейный столик Lack, а 1 час и 55 минут — книжный шкаф Billy, подсчитали в Engadget.

Компания не сообщила о планах по масштабированию акции на другие страны.

#ikea #маркетинг

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Andrew van de Kamp

18.02.2020

Что то не вижу на сайте Икеи этого предложения. Интересно, на общественный транспорт это распространяется или обязательно на машине в нее ехать?

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Олег

18.02.2020

Еще в отпуске. Мне неудобств не хватало. Конечно же, на своем авто.

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