Маркетинг

Галина Мубаракшина

19 фев 2020 19.02.2020

Burger King показала в рекламе заплесневелый бургер — так компания заявила, что отказывается от искусственных добавок Статьи редакции

Более 400 ресторанов Burger King в США уже продают Whopper без красителей и ароматизаторов.

Burger King заявила, что больше не будет добавлять искусственные красители, ароматизаторы и консерванты в бургеры Whopper в ресторанах сети в США, пишет CNBC.

Чтобы показать изменения, Burger King запустила рекламную кампанию с видеороликом и фотографиями, на которых изображён заплесневелый бургер.

«Красота без искусственных консервантов» Burger King

По данным CNBC, более 400 ресторанов Burger King в США уже продают Whopper без искусственных добавок, а к концу 2020 года к программе подключатся все заведения сети.

Большинство стран Европы также продают бургеры без искусственных добавок, указывает издание.

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Artem Menshikov

19.02.2020

Круто конечно и весьма смело, но воппер это лишь один продукт из всей линейки.

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Юрий Б.

19.02.2020

Воппер - флагманский продукт. Как БигМак в Макдоналдсе.

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20.02.2020

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