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Маркетинг

Лиана Липанова

9 июн 2020 9.06.2020

«Супрематика» и Possible Moscow разработали брендированного маскота «Перек» для «Перекрёстка» Статьи редакции

Брендинговое агентство «Супрематика» вместе с Possible Moscow разработали маскота «Перека» для внутреннего HR-бренда «Перекрёсток Вместе» сети магазинов «Перекрёсток». Персонаж создан на основе логотипа компании.

«Разработка фирменного стиля HR-бренда — только часть масштабного проекта по ребрендингу сети», — рассказали в Possible Moscow.

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Alexandr Simonov

9.06.2020

Я не специалист ни в дизайне, ни в нейминге, но на мой обывательский вкус «Перек» - это полная хуйня.

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Вася Пражкин

9.06.2020

20 лет назад про Google также говорили. Но полная хуйня прижилась и вошла даже в языки глаголом("гуглить").

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Alexandr Simonov

9.06.2020

Значит будем все перекать через 20 лет.

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