Маркетинг

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20 окт 2020 20.10.2020

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AdAurum 79

26.10.2020

Спасибо, интересная статья. Сразу вспомнился "Взлом Маркетинга" Фила Бардена с его рекомендациями о том, как стать брендом №1.

После прочтения возникло пару комментариев и вопросов.

В статье приведен пример с Apple и его метафора через ассоциацию с яблоком. Понятно и очевидно на примере макрокомпании. Возникает вопрос, а что же делать локальным бизнесам или даже бизнесам федерального уровня, бренд которых, при взаимодействии с компанией (приобретении и пользовании продуктов и услуг) не запоминается и не становится №1? И таких компаний не одна. ☺

Что касается концепта эффективной коммуникации, состоящей из двух элементов — аффекта и социально-приемлемого символа — возьмем на заметку, их можно использовать при создании креативов.

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