Маркетинг

Нейромаркетинг

15 мар 2021 15.03.2021

Ассоциация

Всем привет! На связи редакция самого крупного telegram-канала о нейромаркетинге.

Ассоциация - это связь между отдельными представлениями, при которой одно из представлений вызывает другое.

Ассоциации, как мостики, могут соединять вновь полученную информацию с уже имеющейся. В нашем сознании ассоциации сменяют друг друга непрерывным потоком, возникая в ответ на всякого рода стимулы. Ассоциативное мышление — исключительно важная составляющая разума человека, позволяющая ему производить обобщение и абстрагирование.

При помощи ассоциаций и метафор можно установить связи между понятиями

Extra Gum заявляет в своей рекламе, что жевательная резинка полезна для зубов – ничего нового, да? Но использует для этого необычный подход: пластинки и тень образуют зубную щетку.

В мозге потребителя возникает правильный ассоциативный переход между понятиями «жевательная резинка» и «зубная щетка», пожевать Extra Gum все равно, что почистить зубы.

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Александ Есть

15.03.2021

у меня ассоциация с батареей отопления

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Nikolay Kenig

15.03.2021

Как оценить стоимость чата?

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