Маркетинг

Андрей Фролов

3 окт 2017 3.10.2017

Иван Ургант стал лицом «Тинькофф банка» в новой рекламе Статьи редакции

Компания называет телеведущего «послом бренда».

Телеведущий Иван Ургант подписал рекламный контракт с «Тинькофф банком», сообщили vc.ru представители компании. Соглашение рассчитано на два года.

Ургант будет участвовать в рекламных кампаниях банка на федеральных телеканалах и в наружной рекламе, а также появится в онлайн-спецпроектах «Тинькофф банка» — первым из них стал конкурс «Лицо для бизнеса». Кроме того, соглашение подразумевает спонсорское участие банка в проектах «Голос» и «Вечерний Ургант».

Банк уже запустил рекламную кампанию сервиса для предпринимателей «Тинькофф Бизнес» с участием Урганта. В компании отметили, что раньше не привлекали популярных телеведущих к рекламе.

#новость #маркетинг

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lakoros

3.10.2017

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Alexander Matveev

3.10.2017

Разве не через «м»? Тимми

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lakoros

3.10.2017

Тут же стилизация под банк)

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Alexander Matveev

3.10.2017

Ааа. Ты провёл меня, хитрец.

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