Маркетинг

Александр Гриненко

13 сен 2021 13.09.2021

Порно-скандал с учебником английского: если это не промо нового сезона "Сексуального просвещения", то что?

Сегодня в медиа много внимания уделили появлению в учебнике издательства "Просвещение" по английскому языку ссылки на гей-порносайт. В интернете начался сбор подписей под петицией против учебника, издательство быстро удалило с сайта его электронную версию и пообещало изъять из продажи бумажную, а министерство просвещения заявило о "проверке ситуации".
Кто в выигрыше от этой ситуации? Это могло бы стать неплохим кейсом продвижения того же порно сайта или, скажем, нового сезона сериала "Сексуальное просвещение". На месте маркетологов (если они есть у Нетфликс в России и перед ними стоит задача продвижения) отстроился от этой истории с учебником и предложил смотреть сериал

#netflix #sexeducation #сериал #учебник

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Vlad Zloy

13.09.2021

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Pesterev

14.09.2021

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