Маркетинг

Андрей Фролов

12 дек 2017 12.12.2017

Instagram удалил китайскую рекламу кроссовок с «волосом» на экране Статьи редакции

«Кто-то должен остановить этих гроусхакеров».

Администрация Instagram удалила рекламу китайского производителя кроссовок Kaiwei Ni, который использовал нарисованный на экране волос для накрутки переходов на свою страницу. Об этом представители Instagram рассказали The Verge.

В компании заявили, что эксперимент Kaiwei Ni нарушил правила соцсети, после чего реклама была удалена, а аккаунт её автора получил запрет на размещение любых объявлений в сервисе.

На рекламу Kaiwei Ni в ноябре 2017 года обратили пользователи Reddit. Нарисованный волос побуждает пользователя смахнуть вверх по экрану — этот жест используется в «историях» Instagram для перехода по ссылке, которую разместил рекламодатель.

«Это фальшивый волос, который побуждает вас свайпнуть вверх. Кто-то уже должен остановить этих гроусхакеров»

#новость #маркетинг

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DJ

14.12.2017

Как будто это Уизи Буст делались не в Китае)

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