Маркетинг

Лера Михайлова

26 апр 2018 26.04.2018

Рекламная платформа myTarget запустила таргетирование по интересам к покупке одежды и обуви Статьи редакции

Так рекламодатели смогут отсечь аудиторию, которая интересуется одеждой, но не планирует покупку.

Рекламная платформа myTarget представила возможность таргетировать рекламу на аудиторию, заинтересованную в покупке одежды и обуви. Об vc.ru сообщили представители Mail.Ru Group, которой принадлежит сервис.

Новая функция будет полезна ритейлерам и другим представителям бизнеса, считают в компании. Внутри нового вида таргетинга аудиторию можно разделить по интересам к мужской, женской, детской и спортивной одежде и обуви.

myTarget также запустила тестирование таргетинга по долгосрочным интересам: сервис будет учитывать, как долго пользователи интересуются определённой темой. Получить доступ к новому виду таргетинга можно написав по адресу [email protected].

#новость #маркетинг

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Vadim Zhdanov

26.04.2018

То есть, если я нищеброд, перед моими глазами не будет всякое говно мелькать?

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Doco4ka

26.04.2018

Щас бы по запросу на е-маил запрашивать доступ к тестированию.

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