Маркетинг

12 июл 2018 12.07.2018

McDonald's обыграла традицию жителей Квебека одновременно переезжать 1 июля Статьи редакции

Для этого сеть изобразила мороженое, кофе и картофель фри в виде коробок в наружной рекламе.

1 июля традиционно считается днём для переезда в Квебеке. В 1970-х годах власти региона распорядились, чтобы последним днём завершения срока аренды был этот день. Сейчас у этого закона больше нет силы, но жители города следуют привычке переезжать в один день.

McDonald's и агентство Cossette обыграли эту традицию и разместили по городу наружную рекламу, в которой визуализировали мороженое, кофе и картофель фри в виде коробок.

В этот период многие компании размещают ситуативную рекламу, поэтому нам было непросто придумать для McDonald's нечто особенное.

Патрик Микод, креативный директор агентства Cossette

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Bucky Bucks

12.07.2018

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