Маркетинг

1 окт 2018 1.10.2018

«Здесь всё такое свежее, как я»: Ольга Бузова в рекламе «Пятёрочки» Статьи редакции

Телеведущая предлагает покупателям два новых вкуса чипсов Lay's, которые будут продаваться только в «Пятёрочке»: с шашлыком или паприкой.

Сеть супермаркетов «Пятёрочка» и агентство BBDO Moscow запустили рекламную кампанию с участием телеведущей Ольги Бузовой. Компания предложила покупателям выбрать новый вкус чипсов Lay's, которые будут продаваться только в «Пятёрочке»: с шашлыком или паприкой. «Пятёрочка» обещала выпустить чипсы со вкусом, за который проголосует большее количество людей.

В ролике Бузова представляется сотрудником магазина и изучает качество продуктов, отмечая их свежесть. Затем она останавливается на шашлыке и паприке и предлагает покупателям выбрать «новый вкус от Бузовой».

Судя по комментариям, не всем пользователям понравилась реклама.

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Показать всё . Вы видите только часть дискуссии

Alexey Kott

1.10.2018

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Ultratesting

1.10.2018

попробовал эти ее чипсики, выражение лица точно такое же уже вторую неделю

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