Amazon впервые разослала бумажный ретро-каталог к Рождеству — вместо цен на товары в нём напечатаны QR-коды

И в нём есть наклейки.

В закладки

Amazon выпустила свой первый бумажный каталог товаров, пишет CNBC. Интернет-ритейлер разослал миллионам клиентов старомодные журналы, похожие на традиционные каталоги от крупнейшего в США продавца игрушек Toys "R" Us.

Отдельные страницы журнала посвящены Lego, настольным играм и плюшевым игрушкам — так же, как и в детских секциях каталогов в прошлом, отмечает Mashable. При этом покупатели заметили, что бумажный альбом со стикерами привлекает детей и сейчас.

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Theo loves snuggling by the fire and thumbing through the latest @amazon catalog.

And who said print was dead? https://t.co/2qt9IoDkcN
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@amazon sent out a holiday toy catalog in the mail.
We’re on 20 minutes of perusing so far.

He’s three.

Well played, Amazon.
Well played. https://t.co/56CfJBQI8l
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Y'all. @amazon did a PRINT Christmas catalog with stickers. #marketing #print #ecommerce https://t.co/EevdFguuuk
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Бумажные каталоги — ещё одна практика из традиционных продаж, которую использует Amazon: в 2015 году интернет-компания начала открывать офлайн-магазины.

#amazon

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3 комментария 3 комм.

Популярные

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И почему у нас QR-коды не так популярны? Кажется, такие же люди? С двумя руками и смартфонами)

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0

1 Не умеют
2 Не понимают
3 Боятся

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1

Хорошо, чтт теперь везде на чеках. Может намозолят)
Просто большой потенциал использования. А мы как всегда в прошлом веке...

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