Маркетинг

7 янв 2019 7.01.2019

Фото: Apple подчеркнула, что не продаёт данные пользователей — «в отличие от конкурентов» Статьи редакции

Компания разместила наружную рекламу напротив места проведения конференции, в которой участвуют Google и Amazon.

7 января 2019 года, за день до конференции Consumer Technology Association в Лаc-Вегасе, Apple разместила напротив места проведения мероприятия наружную рекламу с изображением своего смартфона, подписью: «Всё, что происходит в iPhone, остаётся в iPhone» и ссылкой, ведущей в раздел безопасности данных компании.

Так бренд показал, что в отличие от конкурентов не продаёт данные пользователей, считает издание CNBC: «Amazon и Google всё равно на конфиденциальность данных».

Также бренд обыграл в надписи известное в США выражение: «Всё, что произошло в Вегасе, остаётся в Вегасе».

#фото #apple

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Malik Khodjaev

7.01.2019

Множественные утечки говорят об обратном...

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Denis Bystruev

7.01.2019

Тут надо отличать добрую волю и злой умысел.

Бизнес-модель Apple — продавать людям. Бизнес-модель Facebook и Google — продавать людей.

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Аккаунт удален

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