Маркетинг

Ирина Абызова

18 янв 2019 18.01.2019

Интересный кейс от московского креативного агентства

Необычная идея новогодней рассылки.

В первую рабочую неделю этого года маркетинговые директоры крупных компаний получили стильные черные коробки с надписью «НЕподарок», в которых не было ничего, кроме открытки со ссылкой на специальный сайт и объяснение о том, что компания НЕ была клиентом агентства, поэтому и НЕ получила подарок.

В качестве компенсации за такую необычную шутку получатели могли выбрать для себя один из полезных подарков, перейдя по ссылке или используя QR код. Среди предложенных "НЕподарков": доработка предложения другого агентства за выходные, верстка презентации за 60 минут или, скажем, создание креативной идеи для корпоратива.

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Andrey Greenberg

18.01.2019

Ещё одни маркетинг петардами взрывают...руки бы не оторвало)

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