Анастасия Устюгова

7 июн 2023 7.06.2023

С чего начать, если чувствуешь что пора создать свое дело ( часть 2)

Опиши свой продукт. Но держи в голове мысль, что ты продаешь не продукт. Ты продаешь:
Решение задачи
Закрытие боли
Эмоции покупки
Эмоции обладания
Престиж и так далее
Никто не покупает зубную щетку. Люди приобретают экономию на стоматологических услугах.
И даже ,такой простой продукт, как секции занятия спортом будут являться разным продуктом, для разного возраста детей.

Смотри пример

В данной таблице описаны не только желания и боли ребенка, но еще и родителя. Главное на данном этапе выделить, кому именно ты продаешь.

Вводим еще одну строку

На сегодня все, дальше расскажу как правильно работать с целевой аудиторией и писать рекламные макеты под нее.
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