Маркетинг

Тимофей Морозов

1 авг 2019 1.08.2019

Microsoft сняла ролик о преимуществах Surface Laptop перед MacBook: о них рассказывает парень по имени Мак Бук Статьи редакции

Microsoft опубликовала рекламный ролик о ноутбуке Surface Laptop 2. В видео парень по имени Маккензи «Мак» Бук рассказывает о преимуществах устройства перед MacBook.

Журналист The Verge Шон Холлистер заметил, что один из кадров ролика подходит для мемов «Мак Бук одобряет».

Читатели издания уже сделали шаблон.

#microsoft #apple

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Dmitry Ilyin

1.08.2019

реклама с упоминанием и демонстрацией прямого конкурента в рекламе - это очень странная реклама.
Неужели клиента нечем больше зацепить, кроме "лобового" сравнения?

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Виталий Воробьев

1.08.2019

На первой презентации макбука Джобс открывал видео в формате .mov (нативном расширении mac os) на маке и на ноутбуке Dell (производителя могу путать) и показывал, как на виндовом ноуте это видео тормозит, а на маке сразу окрывается.
После этой презентации производители обиделись, что чувствуется до сих пор.

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LETS DO SMTH

1.08.2019

- товарищ Гейтс вы обосрались!
- снимите на видео, что на мне белые трусы.

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