Маркетинг

Тимофей Морозов

1 авг 2019 1.08.2019

Microsoft сняла ролик о преимуществах Surface Laptop перед MacBook: о них рассказывает парень по имени Мак Бук Статьи редакции

Microsoft опубликовала рекламный ролик о ноутбуке Surface Laptop 2. В видео парень по имени Маккензи «Мак» Бук рассказывает о преимуществах устройства перед MacBook.

Журналист The Verge Шон Холлистер заметил, что один из кадров ролика подходит для мемов «Мак Бук одобряет».

Читатели издания уже сделали шаблон.

#microsoft #apple

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Konstantin

1.08.2019

Получается что МакБук как бы авторитетное мнение выражает, тем самым сюрфейс заранее становится competitor, а мак бук это состоявшийся лидер.
Кароче майки как были так и остались...

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SocialWarrior

1.08.2019

Эплл раньше когда была еще не на коне так же делала

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Ванёк Варламов

2.08.2019

Тут сравнивают не с брендом. Сравнивают открытую и закрытую ОС.

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Vitaliy Nechaev

4.08.2019

Обе ОС закрытые, так что сомневаюсь, что сравнение этого идёт )

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