Лиана Липанова

12 мая 2020 12.05.2020

Финская Helsingin Sanomat выпустила номер с оптической иллюзией — надпись можно увидеть только при соблюдении дистанции Статьи редакции

Так газета напомнила о необходимости соблюдать дистанцию из-за пандемии коронавируса.

Финская газета Helsingin Sanomat выпустила номер от 8 мая 2020 года с оптической иллюзией на обложке и заголовком Turvavälillä on yhä väliä («Безопасное расстояние все еще имеет значение»). Однако прочитать надпись можно только на расстоянии полтора-два метра, сообщает Adweek.

Автором рекламной обложки стало креативное агентство TBWA \ Helsinki совместно с ритейлером HOK-Elanto.

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Владислав Сатонин

12.05.2020

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