Andrei Apanasik

26 дек 2020 26.12.2020

Blackstone инвестирует около 400 миллионов долларов в компанию Liftoff, занимающуюся рекламой

Это вторая крупная сделка после приобретения Vungle за 750 миллионов долларов в конце 2019 года.

Инвестиционная компания Blackstone выкупит мажоритарную долю Liftoff, специализирующуюся на мобильном маркетинге. Источники сообщают, что сумма составит приблизительно 400 миллионов долларов.

Liftoff была основана в 2012 году, и её партнерами являются ведущие мобильные издатели, такие как King, Zynga и Playrix. Сеть доставляет более одного миллиарда рекламных объявлений в день пользователям в 90 разных странах.

#инвестиции #liftoff #Blackstone

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