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British American Tobacco Russia
878

Website Digital Executive

Москва Зарплата на собеседовании Работа в офисе
В закладки

Требования

  • We are looking for a strong website digital executive with good understanding in digital tools including SEO & content marketing with proven experience & ability to lead the stream by driving business results. You’ll be responsible for the ecommerce performance delivery by providing smooth consumer journey leading to successful ecommerce conversion.
  • Proven working experience in leading & managing digital projects (eCommerce-focused projects is a plus for the candidate).
  • Copywriting capability for Web & UI/UX design with strong principles understanding.
  • Proven IT & Digital experience: SEO, PPC, Content, Campaign management, Digital Analytics.
  • Up-to-date with the latest trends & best practices in digital and content marketing.
  • Consumer-centric mentality.
  • Agency management skills.
  • Strong planning & execution skills in project delivery.
  • Upper-intermediate English.
  • Strong analytical skills.

Задачи

  • Develop & drive content development through Brand team & ensure its relevance to targeted consumers & communication channel.
  • Develop relevant website functionality from idea to execution to drive efficiency & purchase.
  • Engage website search optimization by monetizing the organic traffic.
  • Provide smooth consumer journey by utilizing best UI/UX practices.
  • Ensure full alignment of content plan & execution within team — Brand Marketing, Business Development, IT, Support functions.
  • Ensure back-end & system management through global development agency to deliver sustainability & timely plan delivery.
  • Manage budget, suppliers & document turnover securing smart investment.
  • Regular track & analyze key website metrics - prepare status updates, highlight key learnings & corrective actions.
  • Constantly track latest digital trends & emerging technologies to seek new opportunities for achieving better results.

Условия

  • We offer you an exciting and fulfilling work environment, substantial investments in training and development and truly international career opportunities.

Контакты

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British American Tobacco Russia

«Бритиш Американ Тобакко» — один из мировых лидеров табачной индустрии и ведущий работодатель России. Этот статус подтвержден международными сертификатами Top Employer Russia 2018, а также наградой «Лучший работодатель России 2017» от Aon Hewitt. Студенты бизнес-специальностей называют нашу компанию самым привлекательным работодателем индустрии, согласно исследованию Universum.

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