Digital Data Analyst

Москва от 150 000 до 250 000 ₽ Работа в офисе

• 5+ years experience in Data Science or Analytics, Data Marketing with Data Management responsibilities.
• The ability to find Data insights and a willingness to understand the essence of the processes that this data shows.
• MS Excel, SQL — advanced user, able to quickly work with Big Data sets.
• Strong analysis skills, experience with searching insights in data and developing recommendations based on analytics.
• Intermediate+ English.
• Excellent communication skills, willing and readiness to communicate with internal customers.
• Ability to balance multiple, competing directions and manage multiple projects successfully.
• Possess knowledge of methods and metrics of statistical analysis and machine learning, understanding of their applicability, and ability to explain them to the Colleagues.
• Experience in implementing projects in the field of data analysis.
• Experienced in the use of statistical analysis/modeling - correspondence analysis, time series analysis and other regression, clustering, factor analysis etc.
• Proficient in use statistical software (Python, SQL).
• Knowledge of the principles of Google Marketing Platform tools and ability to work with Google Tag Manager.
• Understanding attribution models for each digital channel.

• Generate and test hypotheses for conversion growth together with our agencies.
• Predict the cost and likelihood of conversion: CPO, CPL, etc.
• Building a unified Brand database from various sources (Data of ecommerce, registrations on the site, Smart TV Users, mobile app, data from media campaigns, etc.), development of a long-term communication strategy with different segments of the Brand Database.
• Develop Data-driven proposals for business process optimization and work them through with internal stakeholders.
• Communicate and collaborate with internal business stakeholders, Data Science peers from Agencies and the Colleagues responsible for Data Storage.
• Regular A/B testing, hypotheses, test setup, analysis of results, debriefing, performance reporting.
• Making forecasts of site performance indicators (traffic, revenue, conversion, average check, bounce rate and deliverability).
• Audit existing data processes to ensure they are functioning correctly.
• Work with performance team to help architect solutions when problems exist.
• Track the implementation of KPIs, conduct a deep factor analysis of deviations, prepare proposals based on the results of the analysis and contribute to their implementation.
• Determination and prediction of the unsubscription rate, fraud search, analysis of appeals to the Brand through various channels (website, social networks, instant messengers, customer service, etc.).
• Development of a strategy for managing communication channels with Subscribers, setting up personalized communication processes (e-mail, messengers, push notifications, calls, etc.).
• Evaluate demand and calculate unit economics, calculate payback and break-even point.

• Registration according to the Labor Code of the Russian Federation.
• Working hours at office 9:00–18:00.
• Trial period of 3 months.
• Medical insurance (VMI), life insurance after the trial period.
• Lunch allowance.
• Incentive pay according to corporate policy.
• Place of work: Business office building near metro Belorusskaya.
• Salary is negotiable.