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24 фев 2020 24.02.2020

Новое всплывающее окно Snapchat предлагает пользователям звонить или отправлять сообщения

Во время просмотра историй Snapchat отображается реклама, которая побуждает пользователя провести вверх по экрану.

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Традиционно эти типы рекламных объявлений «смахивают» открывают браузер в приложении, где пользователи могут совершить покупку, подписаться, загрузить приложение и другие подобные призывы к действию.

С новым рекламным блоком Snapchat пользователи могут напрямую звонить или отправлять текстовые сообщения со своего мобильного телефона, проводя пальцем вверх по экрану.

Прямой контакт клиента с бизнесом создает возможность быстрее закрыть продажу по сравнению с посещением веб-страницы (открытие во фрейме) или подпиской на рассылку по электронной почте.

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