#Бренддевелопера

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В Хабаровске расцвел «Живописный сад» или что такое бренд для ЖК-комплекса

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Маркетинг

DUGA Real Estate Branding

24.12.2020

Зонтичные бренды vs портфельные стратегии. Пчелы против Мёда

Мне нравится думать про брендинг как про человеко-центричный подход к долгосрочной стратегии компании. Ведь сильный бренд – это больше чем просто логотип и фирменный стиль. На уровне смыслов он выстраивается вокруг ценностного ядра: чего-то важного и ценного для людей. В этом случае он становится критерием оценки для разработки, развития новых…

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