#Котоцваленебагаж

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20.11.2019

Толстый кот и восемь брендов: кто поймал волну хайпа, а кто утонул в ней

Погоня за громкими инфоповодами, похоже, превращается у маркетологов в ритуальную пляску: что-то делать надо, но не все помнят, зачем. За две недели безумия вокруг очаровательного кота Виктора и Аэрофлота Михаилу Галину пообещали не менее миллиона разнообразнейших бонусных миль и баллов, минимум полтора десятка VIP-карт различных заведений,…

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