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10.08.2020

Куда идет глобальный рынок интернет-рекламы? И почему Яндекс туда не дойдет?

Что происходит на глобальном рынке онлайн рекламы? Да, всё очень просто – происходит передел. Гиганты сами сдают позиции, освобождая колоссальные бизнес-пространства для голодных и злых. Но никто не спешит занимать их места. – Некому! Парадокс. Речь в аналитической записке пойдет о Ютубе, куда всё движется и почему Яндексу поздно что-то менять.

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