#Основныеценности

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Брендинговое агентство ViOn

20.12.2022

Ценности бренда

Ценности бренда – основные/базовые ценности, которые принято описывать с помощью метафор. Некоторые люди говорят о них как о схеме поведения в бизнесе. Кто-то - как о философской основе культуры компании. Другие - как о фундаменте, на котором строится компания. Но какими бы метафорами вы не пользовались, не забывайте, что базовые ценности…

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