#Провокационныймаркетинг

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Маркетинг

Макс Белоусов

16.10.2019

Мат в рекламе - провокационный маркетинг в России. Круто или зашквар?

«Сосу за копейки» и другие рекламные слоганы креативщиков стали уже народными. Первопроходцем провокаций и мата в рекламе если верить гугл был Евгений Чичваркин, а создателем инновационного направления партизанский маркетинг - Юний Давыдов (президент группы компаний RCG).⠀Маркетолог Макс Белоусов решил разобраться, все-таки это крутой креатив или…

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