#Удержание_клиентов

Все

19.04.2022

Система лояльности в ритейл: зачем нужна и как внедрить?

Маркетинг

Иван Замятин из EntrUnity

23.11.2021

Сосредоточьтесь на прибыли: привлечение новых клиентов обходится в 5 раз дороже, чем работа с существующими

Лонгрид о том, почему удержание постоянных клиентов может быть важнее и прибыльнее привлечения новых. В этой статье рассмотрю основные способы и подходы, а также инструменты для объективного анализа метрик удержания.

Машинное обучение

Celado AI

24.08.2020

Искусственный интеллект: новый взгляд на клиентский опыт

Трендом последних лет маркетинга является его персонализация. Мы привыкли, что Facebook, Youtube и Instagram показывают нам объявления, которые действительно могли бы быть интересны. В США ещё в 2011 году супермаркеты определяли беременность девушки быстрее, чем об этом узнавали её собственные родители. Но если раньше подобную точность и…

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