#Чичваркин

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Ольга Такмазьян

16.07.2020

«Здравый смысл — если для вас этот термин сложен, то вы ошиблись дверью»: правила работы в «Евросети» эпохи Чичваркина Статьи редакции

Работникам разрешали приносить в офис животных и собственную мебель, поощряли бизнес-эксперименты и категорически запрещали курение.

Пользователь Twitter @al_nazar

22 показа

24K открытий

Маркетинг

Black Square Brands

9.11.2019

Песнь о Чичваркине

Нет повести печальнее на свете, чем быль о Женя’s бренде «Евросèти». Пришла спонтанно песня, злилась вьюга, но не было прелестнее досуга, чем выложить узор давно минувших дней по правилам тех лет стихосложенья.

Instagram: @tot_samy_chichvarkin

6 показов

2.2K открытий

Маркетинг

Макс Белоусов

16.10.2019

Мат в рекламе - провокационный маркетинг в России. Круто или зашквар?

«Сосу за копейки» и другие рекламные слоганы креативщиков стали уже народными. Первопроходцем провокаций и мата в рекламе если верить гугл был Евгений Чичваркин, а создателем инновационного направления партизанский маркетинг - Юний Давыдов (президент группы компаний RCG).⠀Маркетолог Макс Белоусов решил разобраться, все-таки это крутой креатив или…

8 показов

3.9K открытий

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