#Is_бриф

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2.02.2021

Сбер без “-банк”: песочница Грефа без внятных перспектив

Недавняя статья журнала The Economist, где были отмечены достижения Германа Грефа - отличный повод поговорить о Сбере. Напомним, что в 2020 году Сбербанк провел ребрендинг и отказался от постоянной приставки -банк, став просто Сбером. Отдельное написание Сбер Банк явно намекает, что Сбер - нечто большее, чем просто банк.

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