#Adidas

Лучшие

3.06.2019

Adidas: история логотипов бренда

В отличие от многих мировых брендов, использующих продуманный и даже зачастую философский подход к своему неймингу и дизайну логотипа, история Adidas выглядит «банальнее». Ведь название немецкой торговой марки — лишь производное от имени её основателя Адольфа (Ади) Дасслера. Тем не менее история визуального образа бренда не столь проста.

22 22 комментария

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Истории

Дмитрий Кошельник

23.06.2016

От мирового лидера до догоняющего: история компании Adidas

14 14 комментариев

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Истории

Евгений Делюкин

26.11.2020

Adidas готовится продать Reebok за $1–2 млрд: почему бренд столько стоит, а партнёры не могут работать вместе Статьи редакции

Компания остается в тени «старшего» бренда — в отличие от успешного союза Nike и Converse.

Sneaker Freaker

85 85 комментариев

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Маркетинг

Alina Tolmacheva

30.07.2015

12 примеров «умной» наружной рекламы от Burger King, Adidas и других компаний

7 7 комментариев

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Маркетинг

Alina Tolmacheva

20.11.2015

20 самых вирусных рекламных роликов в 2015 году: Android, Adidas, Disney, Budweiser

5 5 комментариев

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Офтоп

Альберт Хабибрахимов

7.04.2017

Adidas запустила массовое производство кроссовок на 3D-принтере Статьи редакции

11 11 комментариев

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Маркетинг

Alina Tolmacheva

1.02.2016

Антиутопия Adidas: бренд запустил футуристическую кампанию о создании своего будущего

21 21 комментарий

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Маркетинг

Евгения Евсеева

8 апр

Украсить кубиками: Adidas выпустила кроссовки за $200 в партнёрстве с Lego Статьи редакции

Теперь есть, куда пристроить лишние детали.

101 101 комментарий

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Маркетинг

Alina Tolmacheva

21.08.2015

Adidas в своей рекламе призвала футболистов отписываться от Лионеля Месси в соцсетях

10 10 комментариев

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Маркетинг

Никита Евдокимов

31.03.2015

«Создать заново»: Как Adidas собирается вернуть лидерство с помощью новой стратегии Статьи редакции

17 17 комментариев

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Транспорт

Андрей Фролов

9.02.2017

Tesla изменила логотип Model 3 на фоне претензий Adidas из-за трёх полосок Статьи редакции

27 27 комментариев

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Маркетинг

Alina Tolmacheva

7.12.2015

25 номинантов на звание культовых рекламных роликов 2015 года — по версии The Webby Awards

6 6 комментариев

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Торговля

Таня Боброва

16 фев

Adidas выставила на продажу Reebok Статьи редакции

Брендам лучше развиваться независимо, считает компания.

69 69 комментариев

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Торговля

Рая Хачатрян

22.10.2020

Bloomberg: Adidas задумался о продаже Reebok из-за меньшей популярности бренда Статьи редакции

На фоне пандемии коронавируса выручка бренда Adidas упала на 33%, а Reebok — на 42%.

59 59 комментариев

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Торговля

Новости TJ

16 апр

Adidas выпустит кроссовки из «грибной кожи» Статьи редакции

Бренд разработал материал в партнёрстве с биотехнологической компанией Bolt Threads.

113 113 комментариев

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Маркетинг

Оля Королёва

1.08.2016

Кроссовки от Канье Уэста и выставка современных арт-объектов: как Adidas завоёвывает рынок после неудач до 2015 года

10 10 комментариев

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Сервисы

Альберт Хабибрахимов

25.09.2019

Adidas отказалась от бренда фитнес-приложений Runtastic и переименовала их в adidas Running и adidas Training Статьи редакции

Спустя четыре года после покупки.

24 24 комментария

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Офтоп

Альберт Хабибрахимов

7.08.2017

Adidas закроет ещё 50 российских магазинов до конца 2017 года Статьи редакции

99 99 комментариев

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Маркетинг

Valentina Malievskaia

20.07.2018

Спонсорство Олимпийских игр и рекламные кампании со спортсменами — история продвижения Adidas

О семейном бизнесе, который превратился в корпорацию.

10 10 комментариев

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Офтоп

Альберт Хабибрахимов

23.05.2017

Российский офис Adidas сократит 10% сотрудников и уменьшит розничную сеть к концу 2017 года Статьи редакции

2 2 комментария

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Торговля

Лиана Липанова

7.10.2020

Производители спортивной одежды Adidas и Lululemon начнут продавать одежду из «грибной кожи» Статьи редакции

Партнёрство стартапа Bolt Threads с брендами из массмаркета может популяризировать использование экологичного заменителя кожи, пишет The New York Times.

Mylo

28 28 комментариев

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Маркетинг

Виктория Степанова

8 июл

Футбол в Гусь-Хрустальном: за месяц Adidas и «Кружок» собрали 14,6 млн рублей на строительство полей в регионах России Статьи редакции

Они успели открыть две площадки и планируют ещё четыре — до конца лета. Всего на проект надо 30 млн рублей.

Открытие первого поля во Взваде

32 32 комментария

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Торговля

Евгения Евсеева

12 авг

Adidas продаст Reebok за €2,1 млрд маркетинговой компании ABG Статьи редакции

Компания выставила бренд на продажу ещё в феврале.

61 61 комментарий

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Торговля

Таня Боброва

15 июн

Lego выпустила набор с полноразмерным кроссовком Adidas из кубиков Статьи редакции

В отличие от кроссовок с деталями из Lego, которые в апреле выпустила Adidas, на него можно только смотреть.

brickfanatics

18 18 комментариев

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Маркетинг

Alina Tolmacheva

8.08.2016

Высмеивание конкурентов, игра слов и разрыв шаблонов: Самые популярные твиты зарубежных брендов

0 Обсудить

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Маркетинг

Alina Tolmacheva

3.02.2016

Adidas повысил продажи кроссовок в Москве с помощью соревнования на лучший беговой район столицы

3 3 комментария

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Маркетинг

Alina Tolmacheva

15.04.2015

Nike призвала женщин бороться со спортивными неудачами в своей новой рекламной кампании

4 4 комментария

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Маркетинг

Оля Королёва

1.09.2016

Видеостриминг в Китае для продвижения брендов: песни с Oreo во рту и 19 дней разрядки Xiaomi

2 2 комментария

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Финансы

Константин Панфилов

5.08.2015

Adidas приобрёл разработчика фитнес-приложений Runtastic за $240 млн Статьи редакции

8 8 комментариев

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Маркетинг

Таня Боброва

8 июл

«Никому нельзя мешать наслаждаться плаванием»: Adidas установила на пляже в Дубае прозрачный бассейн в виде билборда Статьи редакции

Так бренд поддержал выпуск инклюзивной коллекции купальников.

16 16 комментариев

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\u0431\u0438\u043b\u0431\u043e\u0440\u0434\u0430","services":{"facebook":{"url":"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/vc.ru\/marketing\/267891-nikomu-nelzya-meshat-naslazhdatsya-plavaniem-adidas-ustanovila-na-plyazhe-v-dubae-prozrachnyy-basseyn-v-vide-bilborda","short_name":"FB","title":"Facebook","width":600,"height":450},"vkontakte":{"url":"https:\/\/vk.com\/share.php?url=https:\/\/vc.ru\/marketing\/267891-nikomu-nelzya-meshat-naslazhdatsya-plavaniem-adidas-ustanovila-na-plyazhe-v-dubae-prozrachnyy-basseyn-v-vide-bilborda&title=\u00ab\u041d\u0438\u043a\u043e\u043c\u0443 \u043d\u0435\u043b\u044c\u0437\u044f \u043c\u0435\u0448\u0430\u0442\u044c \u043d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u043f\u043b\u0430\u0432\u0430\u043d\u0438\u0435\u043c\u00bb: Adidas \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0430 \u043d\u0430 \u043f\u043b\u044f\u0436\u0435 \u0432 \u0414\u0443\u0431\u0430\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0439 \u0431\u0430\u0441\u0441\u0435\u0439\u043d \u0432 \u0432\u0438\u0434\u0435 \u0431\u0438\u043b\u0431\u043e\u0440\u0434\u0430","short_name":"VK","title":"\u0412\u041a\u043e\u043d\u0442\u0430\u043a\u0442\u0435","width":600,"height":450},"twitter":{"url":"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/vc.ru\/marketing\/267891-nikomu-nelzya-meshat-naslazhdatsya-plavaniem-adidas-ustanovila-na-plyazhe-v-dubae-prozrachnyy-basseyn-v-vide-bilborda&text=\u00ab\u041d\u0438\u043a\u043e\u043c\u0443 \u043d\u0435\u043b\u044c\u0437\u044f \u043c\u0435\u0448\u0430\u0442\u044c \u043d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u043f\u043b\u0430\u0432\u0430\u043d\u0438\u0435\u043c\u00bb: Adidas \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0430 \u043d\u0430 \u043f\u043b\u044f\u0436\u0435 \u0432 \u0414\u0443\u0431\u0430\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0439 \u0431\u0430\u0441\u0441\u0435\u0439\u043d \u0432 \u0432\u0438\u0434\u0435 \u0431\u0438\u043b\u0431\u043e\u0440\u0434\u0430","short_name":"TW","title":"Twitter","width":600,"height":450},"telegram":{"url":"tg:\/\/msg_url?url=https:\/\/vc.ru\/marketing\/267891-nikomu-nelzya-meshat-naslazhdatsya-plavaniem-adidas-ustanovila-na-plyazhe-v-dubae-prozrachnyy-basseyn-v-vide-bilborda&text=\u00ab\u041d\u0438\u043a\u043e\u043c\u0443 \u043d\u0435\u043b\u044c\u0437\u044f \u043c\u0435\u0448\u0430\u0442\u044c \u043d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u043f\u043b\u0430\u0432\u0430\u043d\u0438\u0435\u043c\u00bb: Adidas \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u043b\u0430 \u043d\u0430 \u043f\u043b\u044f\u0436\u0435 \u0432 \u0414\u0443\u0431\u0430\u0435 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0439 \u0431\u0430\u0441\u0441\u0435\u0439\u043d \u0432 \u0432\u0438\u0434\u0435 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Маркетинг

Alina Tolmacheva

30.03.2015

Как Adidas, DKNY, NBC и другие бренды используют приложение для стриминга видео Periscope

4 4 комментария

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Маркетинг

Alina Tolmacheva

17.08.2015

Футболисты «Зенита» стали продавцами-консультантами Adidas в рекламном ролике

12 12 комментариев

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Маркетинг

Оля Королёва

19.10.2016

Брендированное здоровье: привлечения клиентов с помощью спортивных мероприятий

3 3 комментария

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Офтоп

Лена Очкова

28.04.2016

Кроме Nokia и Withings: пять крупнейших сделок с участием фитнес-брендов

4 4 комментария

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Офис

Слава Шегай

14.02.2020

Штаб-квартира: офис Adidas в Лондоне Статьи редакции

Фоторепортаж Officelovin'.

5 5 комментариев

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\u0434\u0435\u043d\u044c\u0433\u0438"},"isAnonymous":false},{"comment_id":3415885,"subsite_id":199128,"user_id":581713,"type":"comment_add","id":3415885,"hash":"bdb4dbd112bdb7489ba23ee5098c7a2e","date":1634855027,"url":"https:\/\/vc.ru\/food\/305836-ya-ne-prodayu-lapshu-bystrogo-prigotovleniya-ya-dayu-lyudyam-vremya?comment=3415885","text":"\u041d\u0443, \u043e\u043d\u0438 \u0438\u043c\u0435\u044e\u0442 \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u043e \u0437\u0430\u043a\u0430\u043d\u0447\u0438\u0432\u0430\u0442\u044c\u0441\u044f)","media":[],"donate":0,"pinnedFor":0,"user":{"id":581713,"url":"https:\/\/vc.ru\/u\/581713-jack-morositel","avatar":"https:\/\/leonardo.osnova.io\/a7902340-49cf-5d72-bea7-02ee7ac9185b\/","name":"Jack Morositel","isVerified":false},"content":{"id":305836,"url":"https:\/\/vc.ru\/food\/305836-ya-ne-prodayu-lapshu-bystrogo-prigotovleniya-ya-dayu-lyudyam-vremya","title":"\u00ab\u042f \u043d\u0435 \u043f\u0440\u043e\u0434\u0430\u044e \u043b\u0430\u043f\u0448\u0443 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\u043c\u0438\u043b\u043b\u0438\u043e\u043d\u044b \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u044d\u0442\u0438\u043c\u0438 \u0436\u0435 \u0432\u0435\u0449\u0430\u043c\u0438 (\u0444\u0430\u0439\u043b\u0430\u043c\u0438) \u0431\u0435\u0437 \u0447\u0435\u043a\u043e\u0432 \u0438 \u0442\u0440\u0430\u0442\u044b \u0434\u0435\u043d\u0435\u0433. \n\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u044d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0442\u0440\u043e\u043b\u043b\u0438\u043d\u0433 \u043d\u0430\u0434 \u0433\u0443\u043c\u0430\u043d\u0438\u0442\u0430\u0440\u0438\u044f\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441\u043b\u043e\u0436\u043d\u043e \u0443\u044f\u0441\u043d\u0438\u0442\u044c \u0441\u043c\u044b\u0441\u043b \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438, \u043d\u043e \u0443\u0441\u043f\u0435\u0445 \u0431\u0438\u0442\u043a\u043e\u0438\u043d\u0430 \u043f\u043e\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0441\u0440\u043e\u0447\u043d\u043e \u043d\u0430\u043a\u0443\u043f\u0438\u0442\u044c \u043d\u0430 \u0432\u0441\u044f\u043a\u0438\u0439 \u0441\u043b\u0443\u0447\u0430\u0439 \u043f\u0440\u043e \u0437\u0430\u043f\u0430\u0441 \u044d\u0442\u0438\u0445 \u043a\u0430\u0441\u0441\u043e\u0432\u044b\u0445 \u0447\u0435\u043a\u043e\u0432. \u0412\u0441\u0451 \u0445\u043e\u0442\u044f\u0442 \u0440\u0430\u0437\u0431\u043e\u0433\u0430\u0442\u0435\u0442\u044c.","media":[],"donate":0,"pinnedFor":0,"user":{"id":795511,"url":"https:\/\/vc.ru\/u\/795511-igor-subbotin","avatar":"https:\/\/leonardo.osnova.io\/7bf3212d-38c1-539d-861d-fbc5efc8d522\/","name":"\u0418\u0433\u043e\u0440\u044c \u0421\u0443\u0431\u0431\u043e\u0442\u0438\u043d","isVerified":false},"content":{"id":308703,"url":"https:\/\/vc.ru\/crypto\/308703-ctartap-po-sozdaniyu-nft-na-sportivnuyu-tematiku-candy-digital-privlek-100-mln-pri-ocenke-v-1-5-mlrd","title":"C\u0442\u0430\u0440\u0442\u0430\u043f \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e NFT \u043d\u0430 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0443\u044e \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 Candy Digital \u043f\u0440\u0438\u0432\u043b\u0451\u043a $100 \u043c\u043b\u043d \u043f\u0440\u0438 \u043e\u0446\u0435\u043d\u043a\u0435 \u0432 $1,5 \u043c\u043b\u0440\u0434"},"isAnonymous":false},{"comment_id":3415890,"subsite_id":199126,"user_id":886982,"type":"comment_add","id":3415890,"hash":"c171f5acae202c191b3ace32dff38e3a","date":1634855291,"url":"https:\/\/vc.ru\/crypto\/308703-ctartap-po-sozdaniyu-nft-na-sportivnuyu-tematiku-candy-digital-privlek-100-mln-pri-ocenke-v-1-5-mlrd?comment=3415890","text":"\u041c\u043e\u0436\u043d\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0440\u0435\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f \u044d\u0442\u043e\u0439 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0438:","media":[{"type":"image","value":"https:\/\/leonardo.osnova.io\/c658cdd1-2a07-5e7d-8060-60a174fb5a44\/"}],"donate":0,"pinnedFor":0,"user":{"id":886982,"url":"https:\/\/vc.ru\/u\/886982-mihail-kapustin","avatar":"https:\/\/leonardo.osnova.io\/0e107ecf-a2b3-51bd-b756-7d7218b756a6\/","name":"\u041c\u0438\u0445\u0430\u0438\u043b \u041a\u0430\u043f\u0443\u0441\u0442\u0438\u043d","isVerified":false},"content":{"id":308703,"url":"https:\/\/vc.ru\/crypto\/308703-ctartap-po-sozdaniyu-nft-na-sportivnuyu-tematiku-candy-digital-privlek-100-mln-pri-ocenke-v-1-5-mlrd","title":"C\u0442\u0430\u0440\u0442\u0430\u043f \u043f\u043e \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e NFT \u043d\u0430 \u0441\u043f\u043e\u0440\u0442\u0438\u0432\u043d\u0443\u044e \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0443 Candy Digital \u043f\u0440\u0438\u0432\u043b\u0451\u043a $100 \u043c\u043b\u043d \u043f\u0440\u0438 \u043e\u0446\u0435\u043d\u043a\u0435 \u0432 $1,5 \u043c\u043b\u0440\u0434"},"isAnonymous":false},{"comment_id":3415891,"subsite_id":199124,"user_id":261794,"type":"comment_add","id":3415891,"hash":"beb19611b151b9f522256cc5d2991a0b","date":1634855330,"url":"https:\/\/vc.ru\/claim\/307009-tinkoff-bank-zamorozil-moi-dengi-po-115-fz?comment=3415891","text":">\u0415\u0449\u0451 \u0440\u0430\u0437: \u0447\u0442\u043e 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Zachary","isVerified":false},"content":{"id":308766,"url":"https:\/\/vc.ru\/finance\/308766-amerikanskaya-platforma-dlya-sozdaniya-prilozheniy-prodly-privlekla-10-mln-ot-leta-capital-tmt-investments-i-drugih","title":"\u0410\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0439 Prodly \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u043b\u0430 $10 \u043c\u043b\u043d \u043e\u0442 Leta Capital, TMT Investments \u0438 \u0434\u0440\u0443\u0433\u0438\u0445"},"isAnonymous":false}]}