#Lacoste

Лучшие

Маркетинг

Sergey Andrusenko

7.01.2020

Жизнь — это красивый спорт с 1933 года: как Lacoste становится брендом вне времени

Внутри разбор ролика Timeless от французского бренда Lacoste: где снимали, как снимали, что хотели сказать, как повлияли на мое восприятие бренда и какой на самом деле глубинный смысл заложили маркетологи.

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Торговля

Игорь Урмин

21.11.2019

Кейс Lacoste: SalesApp и запуск формата Click & Collect

История внедрения омниканальности в интернет-магазин и розничные точки

134 показа

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Брендинговое агентство ViOn

14.02.2023

Жизнь - это красивый спорт

Тридцатые годы прошлого века, случайное столкновение на вокзале, обмен взглядами и дальше каждый своей дорогой. Но тут он понимает, что случайное касание запустило в нём более глубокие процессы. И вот он уже бежит за уносящимся вдаль поездом. Потом стремительно меняющиеся десятилетия и мелькающие вагоны. Незнакомка меняет причёски и стиль одежды,…

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