#Битвабрендов

Лучшие

30.05.2022

Бургерные войны: Макдональдс против Бургер Кинга. Чему научила классическая битва брендов?

Само понятие «бургерные войны» уютно обосновалось в словарике маркетологов и рестораторов ещё с 80-х годов. Именно тогда в индустрии быстрого питания началось соперничество мировых гигантов — McDonald's и Burger King. Проследим же историю этой эпичной маркетинговой битвы вместе.

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