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Александр Глушков

8 сен 2022 8.09.2022

Jobs To Be Done в B2B-маркетинге

43-й выпуск подкаста "Системный маркетинг".

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В гостях Виталий Парфенов, основатель агентства Goodnet.

Поговорили про методологию Jobs To Be Done в рамках B2B-маркетинга. Разобрали, в чем заключается концепция, какие есть задачи у ЛПРа и что может на него влиять, какие есть сценарии принятия решений в B2B, и какими инструментами мы можем на них влиять.

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https://leadology.ru/podcast/cm043-vitaliy-parfenov-goodnet

Ссылки на гостя:

Telegram Виталия: @tracker_goodnet

Агентство Goodnet: http://goodnet.ru

Таймкоды

00:00:00 – Представление гостя

00:02:57 – Что такое Jobs To Be Done

00:04:19 – Отличие задач и Jobs To Be Done у клиентов в B2B и B2C

00:07:34 – Как использовать Jobs To Be Done при разработке стратегии

00:09:11 – Сценарии принятия решений в B2B

00:13:01 – Инструменты для методологии Jobs To Be Done

00:14:49 – Этапы, на которых может находиться ЛПР

00:18:38 – Команда для использовании методологии Jobs To Be Done

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