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Дмитрий Чернышов

17 ноя 2022 17.11.2022

Продвижение массажиста в Инстаграм. 71 лид по 87 рублей

Введение

Заказчик: @roman.n.leontiev обратился ко мне с целью привлечения новых клиентов.

Кстати, Рома классный массажист! Лично посещал его курс массажа.

Креативы

Перед запуском я дал рекомендации по контенту, привлекли профессионального видеографа и отсняли классный ролик.

Сам ролик выглядел вот таким образом:

Далее я наложил заголовки на видео. Показываю наиболее результативные баннеры.

A/B тестирование

Рекламная кампания запускалась с целью сообщения в директ. Использовались динамические тексты (1 объявление=5 вариаций текста). Также внутри каждого объявления использовались 2 плейсмента: лента и сториз. Под каждый плейсмент был разработан свой баннер нужного формата

Цифры

Количество лидов (начатых переписок): 71

Ср. цена лида: 87,52 рубля

Показы: 22 934

Количество кликов: 470

Средняя цена клика: 13,22

Потрачено: 6 214, 11 рублей

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