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Анатолий Фирсанов

2 дек 2021 2.12.2021

Почему отвратительные офферы - работают?

Мы не редко получаем критику от клиентов:

- пожалуйста, перерисуйте, нам не нравится

- креативы не в наших цветах

- ой, а можно красивее?

Проблема заключается в том, что привлекательные офферы не цепляют аудиторию - это раз.

Также не каждый цвет цепляет человека, поэтому стоит тестировать как минимум 4-6 цветов для определения эффективного - это два.

Ну и конечно - мемасики. Мемы, юмор, вызывающие изображения показывают бОльшую кликабельность.

Поэтому, если хотите делать эффективные креативы - выделяйтесь. Отличайтесь.

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