1 июн 2022 1.06.2022

Дизайн концепт для сети ресторанов Весело и вкусно

За основу знака была выбрана метафора улыбки, очевидное решение для прямой поддержки названия, еще улыбка напоминает картошку фри.

Новые владельцы напрямую сообщили о сохранении привычной всем рецептуры, за исключением некоторых позиций, в связи с этим кардинально изменять цвета бренда не требуется, достаточно подобрать другие оттенки и добавлять новые (ситуативные, сезонные)

Графический мотив завязан на улыбке и комбинируется в макетах, для поддержания общего образа и усиления эффекта "Веселья"

Все события и персонажи вымышлены. Любое сходство с реальными событиями случайно.
Полный проект можно посмотреть здесь:

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CHROMIS

1.06.2022

Ну... В целом пойдет, но зеленый цвет, как по мне, - лишний

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Антошка Гармошка

1.06.2022

У них везде в айдентике был зелёный цвет. Просто решили не убирать

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Никита Кашонков

1.06.2022

Где то здесь затесался Сбер

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