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6 мая 2023 6.05.2023

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3.05.2023

Какие уроки можно извлечь из провального редизайна упаковки соков Tropicana?

Перевод статьи о легендарном провале редизайна упаковки соков Tropicana, в результате которого компания потеряла 50 млн $ и в итоге вернула старую упаковку обратно. Автор подробно анализирует результаты ошибок в редизайне, различия между новой и старой упаковками, реакцию потребителей на обновленную упаковку и причины провального редизайна.

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