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Based Boys Agency

16 авг 2023 16.08.2023

Маркетинг в Латинской Америке

Hola!

Все, что нужно знать о Мексике перед запуском больших кампаний.

Медиа среда ощутимо пострадала от отсутствия государственных инвестиций в рекламу и отсутствия предсказуемых моделей доходности.

49% мексиканцев делятся новостями через социальные сети, мессенджеры или электронную почту вместо посещения ресурсов. Таким образом, самые популярные каналы диджитал коммуникации - это Facebook (60%), YouTube (37%) и Whatsapp (35%).

В Латинской Америке (и в частности, в Мексике) большое внимание уделяют праздникам. Одними из самых перспективных в плане интеграции бренда являются Day of the Dead (ноябрь), День Отца (18 июня), День независимости (16 сентября), День детей (30 апреля) и Рождество (25 декабря).

Медиа источники, на которые стоит обратить пристальное внимание: Expansion, Milenio, Infobae, Bloomberg Linea и El Financiero.

Hasta pronto!

#коммуникации #пиарбесплатно #маркетингтакоймаркетинг

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